Purpose of the Guidelines is to help online influencers, advertisers, agencies, media and platforms to protect the consumer, who has the right to always know clearly if a social media post is a commercial communication.
The Guidelines also offer legal security and certainty to advertisers and influencers on what rules apply when making influencer marketing and in turn, through this clarity, they can assure that the consumer is being protected correctly.
Central themes are clarity (the commercial communication must be clearly recognizable), honesty and transparence.
For more information on the Influencer Guidelines click here
